No Bad Reps
Athletes training intensely with futuristic active nutrition supplements, symbolizing market growth and innovation in 2026.
Nutrition Science

Active nutrition market sees rapid growth and innovation in 2026

Spanish endurance brand Santamadre launched Lactate 60, a gel combining 40g of carbs with 60 millimoles of lactate, as a limited edition in July, according to NutraIngredients .

Talia SharirSeptember 7, 20266 min read
Editorial illustration for California Enacts AB 2030, Imposing Age Restrictions on Dietary Supplements
Nutrition Science

California Enacts AB 2030, Imposing Age Restrictions on Dietary Supplements

California has enacted Assembly Bill 2030, signed into law on September 28, 2026, which prohibits the sale of specific weight loss and muscle-building dietary supplements to individuals under 18. The legislation mandates age verification for these products, drawing criticism from the industry over consumer access and free speech concerns.

Talia Sharir·4 min read
Patient undergoing gait retraining with the advanced Rise&Walk robotic therapy system at Allied Services.
Recovery & Mobility

Allied Services Deploys Rise&Walk Robotic System for Patient Recovery

On September 17, 2026, Allied Services unveiled 'Rise&Walk', a 3-in-1 robotic system that is the first to integrate synchronous arm swing into gait retraining, promising a new era for patient...

Hana Kim·3 min read
Ready for Game Day? How GamePlanLab Helps Coaches Prepare
Gear & Tech

Ready for Game Day? How GamePlanLab Helps Coaches Prepare

Sponsored by GamePlanLab·5 min
Patient using virtual reality headset for rehabilitation, experiencing a digital nature walk and achieving mobility milestones faster.
Recovery & Mobility

Game-Like Tech & Outdoor Rehab: Early Success, Adoption Challenges

Hana Kim·3 min
A scientist meticulously inspects unlabeled supplement bottles in a laboratory, highlighting the hidden risks of contamination and questioning their necessity for athletes.
Nutrition Science

New research questions necessity of 2026 athlete dietary supplements

Talia Sharir·3 min
Patients participating in advanced pulmonary rehabilitation exercises in a bright, modern facility, showcasing recovery and improved health.
Recovery & Mobility

Rehabilitation advancements boost health, cut healthcare costs

Hana Kim·3 min
A split image showing a glowing brain and a focused older adult, symbolizing the cognitive benefits of creatine.
Nutrition Science

Creatine boosts brain health and cognitive function, study shows

Talia Sharir·3 min
A dimly lit hospital hallway with a clock indicating a late hour, representing the critical delays in stroke rehabilitation and mental health care access.
Recovery & Mobility

Stroke Rehab Guidelines Highlight Mental Health Care Delays

Hana Kim·3 min
Diverse group of active seniors hiking and practicing yoga, embodying vitality and a positive approach to healthy aging.
Nutrition Science

Active Nutrition Leaders Discuss Future of Healthy Aging Market

Talia Sharir·4 min
Pillowsonic Symphony vs. Earbuds: What Makes Under-Pillow Audio Different?
Gear & Tech

Pillowsonic Symphony vs. Earbuds: What Makes Under-Pillow Audio Different?

Sponsored by Pillowsonic Symphony·5 min
UNC football player Jon Heck demonstrating dedication and resilience during a rigorous training session, highlighting his successful athlete development.
Strength & Conditioning

Jon Heck's Longevity Highlights UNC Athlete Development Success

Elena Pappas·3 min
A bull rider utilizing advanced recovery technology in the new Ariat Texas Rattlers performance center, showcasing the future of athletic training.
Recovery & Mobility

Ariat Texas Rattlers Opening New Performance Center for Bull Riding

Hana Kim·3 min
Diverse individuals enjoying flexible fitness options across multiple high-tech studios, representing the future of workout choices and accessibility.
Recovery & Mobility

Flexible Fitness: Everhaus and Its Alternatives for 2026

Hana Kim·3 min
Nattie Neidhart applying a submission hold in a WWE wrestling ring, celebrating her seventh Guinness World Record for submission victories.
Athlete Spotlight

Nattie Neidhart Sets Guinness World Record for Submission Wins

Mateo Vargas·3 min

Opinion & Editorial

Split image showing an athlete and people engaged in cognitive tasks, illustrating creatine's dual benefits for physical and mental performance.
Nutrition Science

Beyond the Gym: Unlocking Creatine's Cognitive Boost

Talia Sharir · Jun 5
A split cinematic scene contrasting a lively group fitness class with a solitary, focused individual, illustrating the gender divide in specialized fitness benefits.
Gym Culture

Specialized Fitness: The Gender Divide in Benefits

Mateo Vargas · Sep 14
Diverse individuals of LGBTQ+ community engaging in a fitness class, fostering a sense of belonging and empowerment in an inclusive gym.
Gym Culture

Accessible Fitness Trends Reshape Gym Culture

Mateo Vargas · Sep 6
A modern, screenless fitness tracker with abstract AI code elements and a cracked graph in the background, symbolizing deceptive high scores and hidden costs.
Nutrition Science

Fitness Gadgets: High Scores Don't Guarantee Accuracy

Talia Sharir · Aug 16
A person actively engaged in dynamic stretching exercises, demonstrating improved posture and spinal alignment for enhanced mobility and performance.
Recovery & Mobility

Rethinking posture advice for long-term mobility and performance is critical now.

Hana Kim · Jul 12
A split image contrasting an exhausted runner during high-intensity training with a relaxed runner during moderate-intensity jogging, illustrating different fat loss approaches.
Performance Longevity

Fat Loss Success: Balancing Moderate Intensity and Recovery

Hana Kim · Jul 6

Analysis & Trends

Editorial illustration for Wearables vs. AI Video: Which Technology Actually Improves Your Strength Training?
Gear & Tech

Wearables vs. AI Video: Which Technology Actually Improves Your Strength Training?

Simone Jeng · Oct 17
Editorial illustration for What to Eat Before a Workout: A Goal-and-Timing Decision Framework
Nutrition Science

What to Eat Before a Workout: A Goal-and-Timing Decision Framework

Talia Sharir · Oct 16
Editorial illustration for Four Mobility Drills That Fix Your Overhead Position: A Diagnostic Routine for Advanced Lifters
Recovery & Mobility

Four Mobility Drills That Fix Your Overhead Position: A Diagnostic Routine for Advanced Lifters

Hana Kim · Oct 15
Interior of a high-tech hybrid fitness gym showcasing advanced digital displays and modern workout equipment, representing premium training programs.
Gym Culture

Hybrid Fitness Gyms' Digital Shift: $1,500 for Premium Programs

Mateo Vargas · Aug 21
A vast warehouse filled with whey protein containers, with dramatic lighting highlighting the scale of production and the surge in demand in North America.
Nutrition Science

North America Leads Whey Protein Surge Amidst Information Gaps

Talia Sharir · Aug 19
Athlete using advanced 3D-printed recovery shoes in a modern recovery suite, highlighting the intersection of technology and athletic performance.
Recovery & Mobility

Injury Rates, Wearables, and the Athlete's Mind: Why Sports Recovery Is a Self-Reinforcing Market

Hana Kim · Jun 16

Explainers

Editorial illustration for Diagnose Your Sticking Points: A Weak-Point Framework for Squat, Bench, and Deadlift Accessories
Strength & Conditioning

Diagnose Your Sticking Points: A Weak-Point Framework for Squat, Bench, and Deadlift Accessories

Elena Pappas · Oct 17
Editorial illustration for How to Read Your Wearable Data Before a Heavy Lifting Session: A 3-Tier Decision Framework
Gear & Tech

How to Read Your Wearable Data Before a Heavy Lifting Session: A 3-Tier Decision Framework

Simone Jeng · Oct 17
Editorial illustration for Adding Calisthenics to an Advanced Lifting Program: A Decision Framework for Body Control Without Losing Strength
Strength & Conditioning

Adding Calisthenics to an Advanced Lifting Program: A Decision Framework for Body Control Without Losing Strength

Elena Pappas · Oct 16
Editorial illustration for Progressive Overload Without More Weight: How Tempo and Range of Motion Keep Gains Coming
Training Theory

Progressive Overload Without More Weight: How Tempo and Range of Motion Keep Gains Coming

Hana Kim · Oct 16
Editorial illustration for When to Deload: A Science-Backed Decision Framework for Advanced Lifters
Training Theory

When to Deload: A Science-Backed Decision Framework for Advanced Lifters

Hana Kim · Oct 15
Editorial illustration for Muscle Growth Is a Simple Equation: Why MPS Must Beat MPB
Hypertrophy Hub

Muscle Growth Is a Simple Equation: Why MPS Must Beat MPB

Elena Pappas · Oct 14

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