No Bad Reps

Nutrition Science

6 articles

Empty shelves in a sports nutrition store, highlighting the scarcity of whey protein products with a single remaining tub.
Nutrition Science

The Whey Shortage: How It's Reshaping Sports Nutrition in 2026

The sports nutrition industry's bedrock, whey protein, is rapidly disappearing from global markets, threatening everything from muscle-building shakes to protein bars.

Talia Sharir·July 18, 2026
Scientists analyzing DNA and nutrient data in a futuristic lab, with individuals receiving personalized meal plans on holographic screens, representing the booming personalized nutrition market.
Nutrition Science

Personalized Nutrition Market Booms, Projected to $50 Billion

The number of personalized nutrition companies surged from 12 in 2012 to nearly 400 by 2021, according to personalized nutrition: aligning science, regulation, and marketing .

Talia Sharir·July 8, 2026
Special Olympics athletes of diverse abilities engaging in a group fitness session, demonstrating health and camaraderie in an inclusive environment.
Nutrition Science

Special Olympics fitness models reduce blood pressure for athletes with disabilities

Participants in Special Olympics fitness programs who started at high risk for heart disease showed the strongest reductions in blood pressure readings.

Talia Sharir·June 12, 2026
A futuristic grocery store aisle showcasing innovative plant-based protein products, with a contrasting visual of lagging sales data in the background.
Nutrition Science

Plant-Based Protein Market Soars, But U.S. Retail Lags Behind Innovations

While the plant-based protein market is projected to reach nearly $35 billion by 2030, unit sales of plant-based foods in the U.

Talia Sharir·June 8, 2026
Diverse group of new and expectant mothers considering a wide array of postnatal vitamin products on market shelves.
Nutrition Science

Postnatal Vitamin Market Soars Amidst Rising Maternal Health Concerns

Last year, sales of postnatal vitamins surged by 18% in the US alone.

Talia Sharir·June 7, 2026
Diverse individuals of all ages and fitness levels participating in sports and wellness, with an abundance of sports nutrition products symbolizing market growth.
Nutrition Science

North America Sports Nutrition Market to Nearly Quintuple by 2033

The North America sports nutrition market, valued at USD 12.6 billion in 2020, is projected to nearly quintuple to over USD 60.6 billion by 2033, according to Grandviewresearch.

Talia Sharir·May 14, 2026