Sports Nutrition
5 articles
The Whey Shortage: How It's Reshaping Sports Nutrition in 2026
The sports nutrition industry's bedrock, whey protein, is rapidly disappearing from global markets, threatening everything from muscle-building shakes to protein bars.
Sports Nutrition Sees Major Growth Amidst Wellness Boom
A major protein powder brand, once synonymous with bodybuilders, now sees its fastest-growing segment in plant-based collagen and vegan protein blends, reflecting a seismic shift in consumer prioritie
Sports nutrition retailers face surging whey powder prices
A two-pound jug of Optimum Nutrition’s whey protein powder, a staple for many fitness enthusiasts, increased in price from about $40 to $54.
Air Protein Debuts As Functional Sports Nutrition Demand Surges
The world's first protein powder made from 'air protein' just debuted in the US, offering 20g of protein per serving with no sugar.
North America Sports Nutrition Market to Nearly Quintuple by 2033
The North America sports nutrition market, valued at USD 12.6 billion in 2020, is projected to nearly quintuple to over USD 60.6 billion by 2033, according to Grandviewresearch.