Product Innovation

2 articles

Athletes training intensely with futuristic active nutrition supplements, symbolizing market growth and innovation in 2026.

Active nutrition market sees rapid growth and innovation in 2026

Spanish endurance brand Santamadre launched Lactate 60, a gel combining 40g of carbs with 60 millimoles of lactate, as a limited edition in July, according to NutraIngredients .

Talia Sharir·September 7, 2026

A futuristic grocery store aisle showcasing innovative plant-based protein products, with a contrasting visual of lagging sales data in the background.

Nutrition Science

Plant-Based Market's U.S. Reset: Why Sales Slipped and Where Growth Lies Now

The U.S. plant-based market is undergoing a reset, with sales slipping due to consumer dissatisfaction with taste, price, and messaging. Future growth hinges on products that deliver superior sensory experiences, achieve price parity, and communicate direct personal benefits.

Talia Sharir·June 8, 2026