Price Increase

2 articles

A vast warehouse filled with whey protein containers, with dramatic lighting highlighting the scale of production and the surge in demand in North America.

North America Leads Whey Protein Surge Amidst Information Gaps

Whey protein concentrate, a staple in sports nutrition products, now costs $32,000 per metric tonne, marking a significant increase from $5,500 per tonne recorded in the same period of 2023, according

Talia Sharir·August 19, 2026

A sports nutrition store shelf with limited whey protein availability, illustrating the impact of surging prices on the market.

Nutrition Science

Sports nutrition retailers face surging whey powder prices

A two-pound jug of Optimum Nutrition’s whey protein powder, a staple for many fitness enthusiasts, increased in price from about $40 to $54.

Talia Sharir·June 18, 2026