No Bad Reps

Plant Based

2 articles

Diverse individuals shopping for plant-based protein powders and supplements in a bright, modern health food store, highlighting the wellness boom.
Nutrition Science

Sports Nutrition Sees Major Growth Amidst Wellness Boom

A major protein powder brand, once synonymous with bodybuilders, now sees its fastest-growing segment in plant-based collagen and vegan protein blends, reflecting a seismic shift in consumer prioritie

Talia Sharir·July 9, 2026
A comparative image showing a lean pork meal and a plant-based meal, highlighting the difference in their potential for muscle protein synthesis.
Hypertrophy Hub

Lean pork outperforms plant-based meals for building muscle

A post-workout meal of 20 grams of lean pork significantly outperformed both a plant-based meal and an amino acid shake in stimulating muscle-protein synthesis, according to new research.

Elena Pappas·June 24, 2026