Consumer Trends

3 articles

Diverse individuals shopping for plant-based protein powders and supplements in a bright, modern health food store, highlighting the wellness boom.

Sports Nutrition Sees Major Growth Amidst Wellness Boom

A major protein powder brand, once synonymous with bodybuilders, now sees its fastest-growing segment in plant-based collagen and vegan protein blends, reflecting a seismic shift in consumer prioritie

Talia Sharir·July 9, 2026

A futuristic grocery store aisle showcasing innovative plant-based protein products, with a contrasting visual of lagging sales data in the background.

Nutrition Science

Plant-Based Protein Market Soars, But U.S. Retail Lags Behind Innovations

While the plant-based protein market is projected to reach nearly $35 billion by 2030, unit sales of plant-based foods in the U.

Talia Sharir·June 8, 2026

Diverse individuals of all ages and fitness levels participating in sports and wellness, with an abundance of sports nutrition products symbolizing market growth.

Nutrition Science

North America Sports Nutrition Market to Nearly Quintuple by 2033

The North America sports nutrition market, valued at USD 12.6 billion in 2020, is projected to nearly quintuple to over USD 60.6 billion by 2033, according to Grandviewresearch.

Talia Sharir·May 14, 2026