Collagen

2 articles

Diverse individuals shopping for plant-based protein powders and supplements in a bright, modern health food store, highlighting the wellness boom.

Sports Nutrition Sees Major Growth Amidst Wellness Boom

A major protein powder brand, once synonymous with bodybuilders, now sees its fastest-growing segment in plant-based collagen and vegan protein blends, reflecting a seismic shift in consumer prioritie

Talia Sharir·July 9, 2026

Young adults in a European health store choosing various powder supplements like greens and collagen, reflecting the growing wellness trend.

Nutrition Science

Europe's Wellness Trend Fuels Powder Supplement Surge

In Germany and the UK, over 40% of Europe's €2.

Talia Sharir·June 24, 2026